Monday, March 7, 2011

New Series: Mori Girl Monday

(Actress Aoi Yu; photo from Dandelion)
Let's start kicking off the week with some back-to-basics, mori girl inspired posts. For those that do not know, mori girl (literally: forest girl) is a Japanese style based on a natural, woodsy look. It is said that the mori girl appreciates the little things in life. Many second-hand, handmade and vintage pieces are incorporated into this fashion that, according to legend, started on the social networking site Mixi back around 2007.

(Photo © its respective owner)
One of the reasons why I like this style so much is the creativity and individuality involved in creating a look. Mori girl style varies from wearer to wearer, but still maintains the overall fairytale feel of a girl in the woods. Some people might get uptight about the "rules" of mori girl, but as far as I can see, there aren't any strict rules that can't be bent to suit the wearer within the style (It should go without saying, but obviously you're not going to be wearing 6" black patent studded thigh-high pointy-toed boots with this style).

(Photo © its respective owner, from Japanese Streets)
When asking the mori girl livejournal community various questions about what they thought was "mori" and what wasn't, most wearers responded that the overall feel of an outfit determined whether it fit the mori girl aesthetic rather than how mori the individual pieces making up the outfit were.

(Photo © its respective owner)
Often times, I think it's easier for the outfits to speak for themselves. There are many ways to wear mori girl, and lots of elements that can be mixed together. To pull apart and over-analyze this mysterious, nymphean style doesn't seem conducive to its comfortable, carefree attitude. I would, however like to suggest some style tips during this series to help with inspiration, and look at trends within the the style.

(Photo © Spoon Magazine)
So with all of that said, I hope you will be enchanted with this style, and feel inspired throughout this series.

(Photo © Wonder Rocket)

If you are interested in this style, here are some of the most popular sites you should visit:

Mori girl Livejournal Community
Mori Girls Tumblr
Oh Yeah Mori Girl Tumblr
Mori Girl on Blogger


  1. I really like these pictures ^^ Especially the first and second one, as I love Yu Aoi and I think the second girl's look looks both comfy and quirky with those pompoms ;)

  2. I agree! I'm glad you liked the post ^_^